Share any necessary context for the reader to be able to interpret the document, 1-2 paragraphs max.
Not exhaustive; intended to be a jumping off point.
What is the opportunity?
What customer problems would this opportunity attempt to solve?
How do we know customers want this?
How will we know if we’re successful? What KPIs or goals could we set and what other metrics could we track?
Define options for low, medium, and high level of investment in the opportunity.
Option A:
Option B:
Option C:
Option D: